Doodle Packaging

Brands turn to packaging designs reminiscent of kids artwork and drawings

Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
SCORE: 5.5
Warm Top 4 Examples: 15,045 Total Clicks Feb 15 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodYouthLife-Stages
Coloring Chocolate Bars - This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
SCORE: 7.5
V. Hot 4,072 Clicks Pub: Aug 18, 15
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
As a manufacturer of upscale artisanal French chocolate, Le Chocolat des Francais is now introducing a range of chocolate bar for kids products in new partnership with department store Le Bon Marché.... [More]
Doodled Kids Cookie Packaging - This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
SCORE: 5.3
Warm 2,077 Clicks Pub: Aug 21, 15
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
This wholesome packaging design for a Mexican snack cookies brand aimed at children features whimsical sketch-style illustrations. The designs were created by agency Toropinto, who took inspiration... [More]
Hypnotic Fish Packaging - A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
SCORE: 5.1
Warm 4,562 Clicks Pub: Feb 27, 15
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
It isn’t until you set your eyes on this particular example of fish packaging that you’ll realize an overwhelming trend in branding that isn’t being followed here. Can Design of... [More]
Entertaining Cereal Boxes - The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
SCORE: 3.4
Warm 4,334 Clicks Pub: Apr 22, 15
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
While there are many cereal boxes that contain a toy for kids to find, Kix Cereal takes a different approach with Storybox, turning the product box itself into the components for play. The “pop-... [More]