This Range of Snack Cookies for Children Boasts Crafty Pouch Designs

By: Rebecca Byers - Aug 21, 2015
References: packagingoftheworld
This wholesome packaging design for a Mexican snack cookies brand aimed at children features whimsical sketch-style illustrations. The designs were created by agency Toropinto, who took inspiration from children's crafts and drawings.

The colorful set of designs for Chispichocs was a rebrand aimed at solidifying the range as one that would appeal to both parents and kids. Part of the product family of Prorganica, a snack cookies brand based in Guadalajara, the Chispichocs brand is based around the concept of "everything big, started small."

The vibrant, lively packaging includes sketches of doctors, sports stars, explorers, astronauts and much more. The sketches are juxtaposed with high-resolution images of the product that have been enlarged to show the texture of the multi-shaped treats.