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Versatile Shapeshifting Bags

'Notabag' is a Collapsible Eco-Friendly Tote and Backpack

— August 26, 2015 — Art & Design
'Notabag' is a clever bag-backpack hybrid that folds into multiple forms simply by making an adjustment to the straps.

Although backpacks are often designed with a strap at the top so that the bag can be carried at a user's side, this isn't always the most comfortable option. Instead, this bag design easily goes between a tote and a backpack just by tugging slightly on the two back straps. On the inside, there's even a handy pocket for securing valuable items like wallets and keys.

In order to collapse the hybrid carryall when it's not in use, it can be folded into a pocket-sized pouch. This water-resistant and reusable bag is a perfect solution to carry on the go to accommodate whatever items need transporting.
Trend Themes
1. Versatile Shapeshifting Bags - 'Notabag' enables a seamless transition between a tote and a backpack, presenting an opportunity for designers to create more versatile and adaptable bags.
2. Collapsible Eco-friendly Tote - The collapsible design of 'Notabag' is a disruptive innovation opportunity for the eco-friendly bag industry, allowing for easy storage and transportation.
3. Water-resistant Hybrid Carryall - The water-resistant feature of 'Notabag' presents a disruptive innovation opportunity for the outdoor gear industry, catering to consumers who need durable and versatile bags.
Industry Implications
1. Bag Industry - The 'Notabag' design offers innovative possibilities for the bag industry, with its ability to seamlessly transform between different forms.
2. Eco-friendly Product Industry - The collapsible and reusable nature of 'Notabag' presents a disruptive innovation opportunity in the eco-friendly product industry, providing a sustainable alternative to single-use bags.
3. Outdoor Gear Industry - The water-resistant and adaptable features of 'Notabag' offer a disruptive innovation opportunity in the outdoor gear industry, catering to customers seeking functional and durable bags.
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