Branding Approachability

Fashion brands adapt to be more accessible to the "every man"

Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
SCORE: 4.8
Mild Top 4 Examples: 11,364 Total Clicks Aug 14 - Apr 15
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Consumer Insight Topics: MarketingBrandingSocial Media
Radically Re-Sized Tees - The ASKET Crewneck T-Shirt Features a Revolutionary Sizing System
SCORE: 7.8
Viral 8,016 Clicks Pub: Apr 15, 15
Radically Re-Sized Tees
The ASKET Crewneck T-Shirt Features a Revolutionary Sizing System
The everyman appeal of the classic crewneck t-shirt cannot be denied. Unfortunately, trying to find a crewneck t-shirt that offers both high quality and great fit is a challenge, to say the least.... [More]
All-Purpose Denim Campaigns - Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
SCORE: 5.4
Mild 1,277 Clicks Pub: Aug 20, 14
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
Fashion retailer Mark’s has a new jeans campaign, #EverythingInJeans, that targets an audience of middle-aged urban men. The campaign is being launched to support the retailer’s ever-... [More]
Home-Trial Denim - The Ayr Home Try On Program Will Ship You a Pair of Jeans to Test Out
SCORE: 3
Untested 893 Clicks Pub: Mar 5, 15
Home-Trial Denim
The Ayr Home Try On Program Will Ship You a Pair of Jeans to Test Out
Possibly having drawn inspiration from Warby Parker, the Ayr Home Try On program will ship customers a pair of their infamous skinny jeans for a one-week trial for a minimal cost of $1. If the... [More]
Transparency-Encouraging Marketing - Everlane's Brand Ambassadors Instagram Interacts with Customers
SCORE: 2.7
Untested 1,178 Clicks Pub: Apr 22, 15
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
In the name of radical transparency, online clothing retailer Everlane just launched a brand ambassadors program. The inaugural class will promote the brand using non-traditional methods—such... [More]