The Diesel Spring/Summer 2014 campaign displays a series of slogans and hashtags. Under images taken by photography duo Inez and Vinoodh was the term #Dieselreboot, enabling fans of the label to tweet according to the current advertisements.
The models incorporated in this Diesel production are just as trailblazing as its social media campaign. While many akin brands choose to focus on one or two supermodels, Diesel has instead included the likes of Ryu Goda, Hirari Ikeda, James Dazzle, Jillian Mercado ,Nik Hampshire, Robert Nelson, Ricki Hall, Kirsten Kilponen, Abdul Kircher, Kesewa Aboah, Gavin Lindemuth, Ming Xi, Charlotte Carey, Val Bird, Wouter Schipperen, Chloe Mackey, Arly Caparros-janto and Consuelo De Santis amongst others.
Given the eclectic team, it follows that this Diesel campaign displays all white denim, grey pieces and jean on jean ensembles.
Stats for Haute Hashtag Fashion Campaigns
Trending: Older & Chilly
Research: 1,983 clicks in 91 w
Interest: 2.6 minutes
Concept: Diesel Spring/Summer 2014
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: prim polaroid fashion campaigns, romantic automotive fashion campaigns, and upscale traveler fashion campaigns.
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