Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers

By: Laura McQuarrie - Mar 19, 2015
References: hakuhodo.jp & japantrends
If you've ever wondered what it might be like to have a conversation with a tomato or share a laugh with a bunch of grapes, this talking food project will provide some satisfying answers. The Talkable Vegetables were created in a collaboration between Suda Lab and Hakuhodo i-studio’s HACKist creative lab and they were recently shown off at the Hakuhodo Prototyping the Future booth at SXSWi 2015. Aiming to bridge the connection between farmers, produce and grocery store shoppers, Talkable Vegetables involves a touch-activated technology that plays a recording of a farmer's voice to reiterate the authenticity and honesty to fresh farm-grown produce.

Although it might be startling to have broccoli and apples start talking to you in the store, this is a clever issue to address the issue of traceability in Japan's food market in light of numerous scandals. By establishing a direct connection with the farmer responsible for growing an item, this is a natural way to build trust with shoppers.