The Nerdys Fall/Winter Lookbook Embraces a Lifestyle

By: Vasiliki Marapas - Sep 15, 2014
References: nerdys.jp & highsnobiety
The Nerdys Fall/Winter lookbook celebrates the nerd culture with awkwardly endearing images.

Long gone are the days when being labelled a "nerd" was an affront to your good name. Thanks to super-hot nerds in popular culture (Seth Cohen I'm looking at you), being nerdy can now be a style statement. This lookbook, which offers everything from crewneck sweaters and jogging pants to single-breasted overcoats and pinstriped suits, is an example of the "normcore" movement that is currently making waves.

The Japanese menswear label interprets the Western aesthetic and culture in a way that feels very authentic. The stiff, inelegant posturing in the lookbook works to further enhance this nerdy vibe. Those interested in exploring it further should check out the entire Nerdys Fall/Winter 2014 collection.