Bauble Bar Pairs Its Web Shoppers with a Personal Stylist

By: Laura McQuarrie - Jan 7, 2015
References: baublebar & psfk
Bauble Bar is an online jewelry startup that is setting itself apart through the use of Vee24, a live video conferencing platform that allows its stylists to connect directly with shoppers.

Like a lot of sites, when browsing the web shop's assortment, Bauble Bar offers a Live Help chat feature. What sets this experience apart is that it allows customers to log in with Facebook and begin a video conversation with a stylist. These virtual consultations are like having a personal shopper right at your fingertips, making it easy to get a live look at products up close, which doesn't typically happen with online shopping. Five months after Bauble Bar started using Vee24's platform, the e-commerce company saw a 300% increase in the average order value.