The BbyB Chocolate Bar in Tokyo was Designed by Nendo

By: Rebecca Byers - Mar 27, 2015
References: bbyb.be & selectism
Aesthetically pleasing Belgian chocolate company BbyB recently tapped Japanese design studio Nendo to create a minimalist BbyB Chocolate Bar. The simplistic design is meant to mirror the design of the brand's chocolate bars and resembles the aesthetic of an Apple Store without a crowded Genius Bar.

Located in Tokyo's Ginza district, the chocolate bar boasts a mesmerizing wall displaying the products in a color-coded, mathematical method in a series of transparent sliding drawers.

The Belgian brand was founded by award-winning Antwerp-based chef Bart Desmidt and has two flagship stores in Belgium; one in Bruges and one in Antwerp. The innovative BbyB aims to create products that champion the haute couture quality of Belgian chocolate while using only the finest ingredients.