Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves

By: Amelia Roblin - Mar 29, 2015
References: behance.net & packageinspiration
Consider this eco popsicle packaging and you may realize that nutritious and sustainable foods like this have truly assumed an instantly recognizable image. The wrappers around each of the frozen treats are made from brown paper, suggesting the recyclable quality of all of the protective casing.

This earth-toned look to the ice pop protectors is representative of the ingredients as well, for subterranean foods can be found in these wholesome desserts. Organic carrots are blended with blackberries, strawberries or pineapple to produce naturally sweet flavors that are full of scrumptious nutrients. Materially speaking, Fresh Pick popsicles would certainly appeal to parents.

Katie Farquhar hoped to hit two demographics, however, and her strategy is a clever one. The eco popsicle packaging is decorated with playful and colorful illustrations that make these nourishing icy poles a major craving for kids.