MouseGraphics Uses Literal Representation for Salmon Oil Pills

By: Jamie Danielle Munro - May 27, 2014
References: & lovelypackage
If one were to look at this package done by MouseGraphics for Salmon Oil, the first thought that comes to mind is that there's food inside. However, this packaging is actually done for a pill, not a piece of food.

While this may confuse some consumers, it certainly makes it stand out on the pharmaceutical shelves. The illustration helps people recognize where these health benefits come from. As stated by the design agency: "we opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish." This ensures people understand where this vitamin draws its nutrients from, so as people don't think Salmon Oil is just a brand name.