MouseGraphics Uses Literal Representation for Salmon Oil Pills

By: Jamie Danielle Munro - Published: • References: & lovelypackage
If one were to look at this package done by MouseGraphics for Salmon Oil, the first thought that comes to mind is that there's food inside. However, this packaging is actually done for a pill, not a piece of food.

While this may confuse some consumers, it certainly makes it stand out on the pharmaceutical shelves. The illustration helps people recognize where these health benefits come from. As stated by the design agency: "we opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish." This ensures people understand where this vitamin draws its nutrients from, so as people don't think Salmon Oil is just a brand name. Stats for Food-Like Pill Packaging Trending: This Year & Mild
Traction: 1,466 clicks in 43 w
Interest: 2.7 minutes
Concept: Salmon Oil
Related: 82 examples / 63 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: evolutionary brand logos, geometric lifestyle packaging, and perfume-like laundry bottles.