Norwegian Fish Packaging is as Pure and Untreated as Its Contents

By: Amelia Roblin - Feb 5, 2015
References: 2pigroup.pl & thedieline
This raw salmon branding strategy benefits from the common use of untreated stock as a sign of wholesome contents. Norwegian Salmon is sold as high quality seafood caught the northern oceanic region, free of preservatives and additives for a 100% pure and healthy supper.

The brown papery pouch is left predominantly blank, marked only with limited semi-transparent inks for an eco-friendly design. Blue red and white mark the pink fish product with the colors that represent the good's country of origin – yet there's more direct labelling here. 2Pi Group Magda Pomaz die-cut the silhouette of a fish from the box, allowing the flesh to show through. This raw salmon branding scheme is straight with its message, just as it is with its food production process.