Freedom of Tweets was an initiative started by Reporters Without Borders in response to Turkish Prime Minister Recep Tayyip Erdoğan shutting down Twitter in Turkey.
The campaign was developed quite quickly after the social network was shut down and it involved creating a powerful symbol to represent the loss of free speech. The icon for Freedom of Tweets became a photo of Prime Minister Erdoğan with a hashtag over his mouth, putting his words behind bars that resembled a muzzle. The campaign became the Reporters Without Borders' most discussed post ever, creating discussion and even catching the attention of some top German politicians. The clever and effective Freedom of Tweets campaign was created for Reporters Without Borders by the Grey agency in Germany.
Stats for Social Free Speech Campaigns
Trending: Older & Buzzing
Research: 1,237 clicks in 99 w
Interest: > 3 minutes
Concept: "freedom Of Tweets"
Related: 77 examples / 59 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: social justice search designs, capturing temporary art, and commandeered statue protests .
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