Liberation Nuts Branding Asserts an Activist Flavor

By: Amelia Roblin - Mar 4, 2015
References: designedbygoodpeople & packagingoftheworld
The contents of this illustrated nut packaging are produced and sold by people who really are nuts about fair trade. The product is owned by the farmers that grow the different varieties of protein-rich legumes, maintaining a business plan that earns all parties the pay that they deserve for their work.

Liberation Nuts are considered a quite personal product, given the mission behind their production and sale. To communicate this, the creative individuals from Designed By Good People came up with cute hand-drawn mascots to champion this social-minded brand. Picketing with placards, the peanut and cashew characters stir up customer interest and engagement. By holding signs up in these label illustrations, the animated kernels deliver a clear message about the noble values of the UK-based food producer.