From Thanksgiving Meal Potato Chips to Spicy Bespoke Popcorn

By: Katherine Pendrill - Feb 9, 2016
These remixed junk food flavors demonstrate that consumers are looking for new and exciting ways to enjoy familiar snackfoods such as popcorn and potato chips. As a result, many brands are experimenting with unexpected ingredients and a wider range of flavors.

One of the most popular types of remixed junk food is products inspired by comfort food. The idea is that brands can create hybrid snacks by playing off of familiar flavors that customers already know and love. Some examples of comfort food-inspired snacks include mac and cheese-flavored potato chips, Thanksgiving meal-inspired chips and gourmet chips that mimic the taste of indulgent pairings such as beef and red wine.

Another way that brands are giving traditional junk food a makeover is by turning up the heat. Indeed, many brands are experimenting with spicy flavors that will appeal to adventurous foodies. Examples of these products include co-branded hot sauce-flavored chips, subtly spiced jalapeƱo popcorn and even Sriracha-infused ketchup chips.