This Limited Doritos' Potato Chip Shape Celebrates the Snowy Season
Laura McQuarrie — November 6, 2014 — Lifestyle
References: consumerist & brandeating
Doritos Japan is introducing a new potato chip shape in the form of an evergreen tree that's also green to match. These Rock'n White potato chips are being launched for the holiday season and feature an equally as festive flavor—Corn Cream Stew.
These limited edition chips are being introduced only for the winter season and although Frito-Lay has introduced tree-shaped chips in the past, what makes this time around unique is that the chips this time are actually colored green. On top of this, since the chips are dusted with the white Corn Cream Stew powder, this makes it look as though the tree-shaped chips are coated with a light dusting of snow. The novelty of these Doritos chips are sure to make them a holiday hit this year.
These limited edition chips are being introduced only for the winter season and although Frito-Lay has introduced tree-shaped chips in the past, what makes this time around unique is that the chips this time are actually colored green. On top of this, since the chips are dusted with the white Corn Cream Stew powder, this makes it look as though the tree-shaped chips are coated with a light dusting of snow. The novelty of these Doritos chips are sure to make them a holiday hit this year.
Trend Themes
1. Festive Chip Shapes - There is a trend in introducing limited festive editions of chips in unique shapes and colors to celebrate different occasions.
2. Flavor Innovation in Snacks - There is a trend towards exploring unique flavor combinations in snack products, such as the Corn Cream Stew flavor of the limited edition chips.
3. Seasonal Offerings - There is a trend in offering seasonal products with unique flavors and packaging that target consumers during festive occasions like holidays.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can take advantage of the trend towards unique flavor combinations and festive packaging to attract customers during different occasions.
2. Food Packaging Industry - The food packaging industry can explore innovative and eye-catching packaging designs that highlight the uniqueness of seasonal products like the evergreen tree shaped chips.
3. Food Retail Industry - The food retail industry can leverage the trend towards seasonal and limited edition products to drive sales during festive occasions like holidays.
0.9
Score
Popularity
Activity
Freshness
