These Gourmet Chips are Inspired by a Distinctively West Coast Dish

By: Katherine Pendrill - Oct 5, 2015
References: fritolay & brandeating
Lay's is now selling a variety of gourmet chips inspired by a distinctively West Coast dish. As part of its 'Do Us a Flavor' competition, Lay's released a series of unusual chip flavors. One of the finalists of this competition is a snack that features a high-end ingredient.

The new 'Wavy West Coast Truffle Fries Potato Chips' features the brand's signature thick-cut potato chips with a subtle seasoning. The seasoning is designed to mimic the taste of truffle fries, which is a distinctive restaurant dish found on the West Coast of the United States. The addition of truffle seasoning gives the chips a rich aroma and a slightly herb-like taste. The gourmet chips are intended to capture the essence of truffle oil without overpowering the saltiness of the potato chips.

The decadent potato chips provide a unique way to enjoy a distinctively West Coast dish.