This Asian Snack from Calbee Touts an Extreme Sour Warning

By: Laura McQuarrie - Jun 24, 2015
References: twitter & en.rocketnews24
When you see a warning label on a bag of chips, it's usually in regard to how dangerously delicious or super spicy they will be—but Calbee's newest Asian snack urges caution of a different kind.

The potato chip snack is being launched in a limited edition super sour lemon and salt flavor that will only be sold through the summer. The potato chips get their extreme flavor from the use of real lemon juice, which could mean that there could be a lot of puckered lips after snacking.

The convergence of exotic flavors and a healthy ingredient like citrus is a recipe that will appeal to consumers who are seeking adventure, as well as a new way to experience familiar grocery store fruits and vegetables.