Japanese Company Koikeya Develops Fruity Chips for Breakfast

By: Laura McQuarrie - May 14, 2015
References: koikeya.co.jp & en.rocketnews24
Koikeya is a Japanese potato chip company known for manufacturing a variety of wacky flavors from avocado cream cheese to truffle and orange, but now it is branching into new territory by creating potato chips specifically for breakfast.

Two new additions to the company's potato chip snack line include a peach and banana flavor, as part of an initiative to make potatoes a breakfast staple capable of rivaling rice, bread and granola. When developing these unusual breakfast chips, Koikeya thought of them more like a pancake or a granola and paired them with the best fruit flavors.

Since not everyone likes sitting down to eat breakfast first thing after rising, these unusual chips could be the perfect product for consumers who want to fill up in the morning on the go.