Targeting students on campus, this typographic poster campaign by artist Kate Pullen uses bright colors and vibrant visuals to catch the attention of this young demographic and draw awareness to its messages.
The funky fonts and interesting typograpy give the posters a flow that leads the eye from one word to the next, keeping the reader's mind focused on reading the entire script and absorbing the message. Pullen was also strategic in her word choice, incorporating slang and also breaking words up into separate segments to keep viewers staring longer.
The longer people stop to look at this education poster campaign, the better the adverts work, spreading awareness about the education representatives of the student association.
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