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Prehistoric Aesthetic

Brands adopt designs reminiscent of dinosaurs to satiate primordial interest

Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Workshop Question - Identify a niche interest common among your consumer base. How could your brand target that interest?
Trend Themes
1. Nostalgic Revival - Companies are incorporating retro designs or toy elements into fashion and accessories.
2. Theme-based Styling - Fashion and accessory designers are creating themed collections rather than typical seasonal lines, e.g. prehistoric inspirations.
3. Transparent Structures - Designers are creating transparent products, such as see-through dinosaur lamps, to bring a dynamic feel to ordinary items.
Industry Implications
1. Fashion and Apparel - Incorporating dinosaur-inspired designs and nostalgic styling, the fashion industry can appeal to consumers who are interested in prehistoric designs.
2. Home Goods and Decor - Companies are offering see-through dinosaur lamps, allowing consumers to add a dynamic quality to their home furnishings.
3. Jewelry and Accessories - Designers are creating prehistoric-themed jewelry and accessories, appealing to those interested in unique and nostalgic items.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
248,546 Total Clicks
Date Range:
Aug 14 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Upcycled Dinosaur Earrings
Upcycled Dinosaur Earrings
OOO Workshop's Earrings are Made from Retro Dinosaur Toys
OOO Workshop, a small Hong Kong design studio, has created a set of nostalgia-inducing earrings out of upcycled retro dinosaur toys. Though many of today’s toys are either fully digital or... MORE
Pastel Dinosaur Purses
Pastel Dinosaur Purses
This Stylish Pink Tote Features a Stylish Extinct Reptile Print
For fans of extinct reptiles fashion retailers Meli Melo has teamed up with Japanese artist SHOKO to create a line of stylish dinosaur purses perfect for fans of fossils. These dainty handbags... MORE
Prehistoric Jewelry Collections
Prehistoric Jewelry Collections
The Saint Laurent Spring/Summer Jewelry Line Boasts Jurassic Style
The Saint Laurent Spring/Summer ‘16 jewelry lineup is ringing in the spring season with Jurassic flair. This interesting jewelry collection features prehistoric pieces such as dinosaurs and... MORE
Daring Dinosaur Shades
Daring Dinosaur Shades
These Polarized Sunglasses Feature Reptilian Design Details
Nasty Gal’s polarized sunglasses will appeal to paleontology buffs with a flair for fashion. The dinosaur shades are priced at a $68 rate and are the perfect statement accessory for summer.... MORE
Sporty Prehistoric Accessories
Sporty Prehistoric Accessories
This Dinosaur Cap by Piers Atkinson is Inspired by Childhood
Designer Piers Atkinson’s dinosaur cap is available on Sauce, a web shop that specializes in unique fashions and accessories. This childlike accessory is guaranteed to turn heads thanks to a... MORE
See-Through Dinosaur Lights
See-Through Dinosaur Lights
The Dino Lamp Reveals His Transparent Skeleton When Light Reflects Off
This dinosaur light emits a steady balance of understated detail, standing as an elaborate plastic skeleton that you can see directly through. John Soho’s first lighting design takes... MORE

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