Quattrocento Sunglasses Tell a Story of True Love
Vasiliki Marapas — January 13, 2015 — Fashion
References: quattrocento-eyewear
Authentic Italian sunglasses brand Quattrocento is described as "affordable haute couture -- with a love story."
The love begins with founders Eugenio Pugliese and Sharon Ezra, who met and fell in love in Milan. With Ezra's degree in fashion product management, and Pugliese's eyewear expertise and business savvy, the two created Quattrocento eyewear. The designs in the collection are intended to reflect their romance.
Each pair of sunglasses is made with impeccable precision, quality and design, recalling the spirit of the Italian Renaissance with its superior craftsmanship. By offering a web-based retail experience, the company is able to sell the sunglasses for an affordable price. In other words, customers are only paying for the materials of the sunglasses and the expertise of those who assembled them.
The love begins with founders Eugenio Pugliese and Sharon Ezra, who met and fell in love in Milan. With Ezra's degree in fashion product management, and Pugliese's eyewear expertise and business savvy, the two created Quattrocento eyewear. The designs in the collection are intended to reflect their romance.
Each pair of sunglasses is made with impeccable precision, quality and design, recalling the spirit of the Italian Renaissance with its superior craftsmanship. By offering a web-based retail experience, the company is able to sell the sunglasses for an affordable price. In other words, customers are only paying for the materials of the sunglasses and the expertise of those who assembled them.
Trend Themes
1. Authentic Italian Brand - There is an opportunity for other Italian brands to capitalize on the cultural heritage of their products.
2. Affordable Haute Couture - There is a potential for other brands to produce affordable luxury items that cater to a wider audience.
3. Web-based Retail Experience - There is a disruptive opportunity for traditional brick and mortar retailers to shift their operations online.
Industry Implications
1. Eyewear Industry - Companies within the eyewear industry can leverage innovation in their designs and production processes to differentiate themselves.
2. Fashion Industry - The fashion industry can potentially benefit from creating unique narratives around their products as Quattrocento has done.
3. E-commerce Industry - There is potential for growth in e-commerce platforms that offer a more personalized, web-based shopping experience.
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