Branded Milestone

Brands step in to create memorable milestone experiences for consumers

Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.
SCORE: 5
This Year and Mild Top 5 Examples: 7,274 Total Clicks Oct 14 - May 16
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleRomanceWeddings
Dinner Party Services - Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home
SCORE: 3.8
Warm 2,121 Clicks Pub: Mar 18, 15
Dinner Party Services
Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home
Catered meal service Kitchit is specifically intended for personal dinner parties. If you want to have a small group of people over for a restaurant-quality meal, this platform is basically a... [More]
Celebratory Couture Perfumes - The Giorgio Armani Si Fragrance Celebrates 40 Years with a Luxe Model
SCORE: 4.2
Warm 536 Clicks Pub: Oct 13, 15
Celebratory Couture Perfumes
The Giorgio Armani Si Fragrance Celebrates 40 Years with a Luxe Model
The Giorgio Armani Si perfume has reached its 40th anniversary. To commemorate such a celebratory milestone, the luxury brand created an exclusive limited-edition version of the popular fragrance.... [More]
Virtual Wedding Ceremonies - The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
SCORE: 5.7
Warm 2,494 Clicks Pub: Apr 14, 15
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
Swedish furniture giant Ikea has launched a virtual wedding service that makes it possible to actually get married on the Internet. The tongue-in-cheek service requires that the bride and groom have... [More]
Celebrity Motherhood Rings - Mila Kunis' Motherhood Ring Celebrates Moms Everywhere
SCORE: 3.6
Mild 1,736 Clicks Pub: Oct 29, 14
Celebrity Motherhood Rings
Mila Kunis' Motherhood Ring Celebrates Moms Everywhere
Jewelry has been known to mark many a milestone, from weddings to graduations. As global ambassador of Gemfields, Mila Kunis has conceived of the Motherhood ring to celebrate the greatest milestone... [More]
Cinematic Wedding Experiences - Disney World Lets Brides Step into the Role of Cinderella
SCORE: 3.3
This Year and Untested 387 Clicks Pub: May 2, 16
Cinematic Wedding Experiences
Disney World Lets Brides Step into the Role of Cinderella
For consumers that have always wanted to live in a fairytale can now do so with a wedding experience exclusively offered through Disney World that lets brides take on the role of Cinderella for... [More]