To present the IKEA PS 2014 collection in a way that was a little different than usual, Moscow's Instinct agency helped to set up the first "Instagram website" for IKEA.
The campaign was extensive, featuring one main account that showed off all of the product categories on the mobile Instagram grid view. From there, users could explore some more by clicking on tags that represented the individual furniture items in the 34-piece IKEA PS collection.
Instead of having home decor shoppers simply flip through a hard copy of a catalog, this type of experience also allows for quite a bit of interaction, since people could snap photos of their own IKEA products and appropriately tag them too. Additionally, with links to products, it makes ordering those furniture pieces extremely easy.
Stats for Interactive Mobile Catalogs
Trending: Older & Buzzing
Research: 1,575 clicks in 100 w
Interest: 0.5 minutes
Concept: "ikea Ps"
Related: 79 examples / 61 photos
Segment: Females, 12-35
Comparison Set: 29 similar articles, including: comical brand pictographs, worldwide wakeup infographic sites, and kitschy kitchen stools.
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