IKEA's Fun Contest Challenged Consumers to Dress Up Like an IKEA Product

By: Laura McQuarrie - Published: Sep 4, 2014 • References: campaignasia & designtaxi
IKEA Malaysia hosted a fun contest on Facebook, asking its consumers to pick out their favorite product from the catalog and dress up just like it. Over 100 entries were submitted to the contest, including people dressing up in costumes inspired by lamps, pillows, toys and planters. While some people went to great lengths to style and pose like the objects, some of them are just silly, but just as fun to look at. These funny fan-generated photos are not only great for sharing on Facebook, they also make some pretty great costume ideas for Halloween.

The IKEA contest was held at the same time one of the flagship stores was being reopened. Winners of the contest received IKEA vouchers for IKEA products, hopefully enough to buy the object that they went to great lengths to dress up as. Stats for Product Costume Contests Trending: Older & Warm
Research: 2,069 clicks in 90 w
Interest: 0.7 minutes
Concept: Fun Contest
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: interactive mobile catalogs, eco electric bicycles, and furniture store sleepovers.