If it's ever taken you hours to assemble a piece of IKEA furniture, you know the amount of frustration experienced by the two couples challenged to build IKEA furniture together in a race.
The Buzzfeed experiment features one couple who has been together for 10 years, and another couple who has just met, showing just how important good communication is to building a simple table, which requires a lot of fasteners and tools to put together. If there's something to learn about building furniture from IKEA from this video, this experiment shows that you need extremely good communication skills with the partner who is helping with assembly or for best results, a 10-year relationship with someone in order to make the process as quick and painless as possible.
Stats for Furniture-Building Races
Trending: Older & Mild
Research: 433 clicks in 91 w
Interest: > 3 minutes
Concept: "build Ikea Furniture"
Related: 86 examples / 66 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: affordable furnishing pop-up shops, affordable storage options, and interactive mobile catalogs.
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