Meet the new statement necklace: COATT, a family-run design studio, creates both custom and ready-made delicately beautiful bracelets and necklaces.
Though on the surface they look like any other dainty piece off of Etsy, these pieces really have a message. Using dots and lines in their design, the various bracelets and necklaces (available in both silver and gold) spell out phrases and words using Morse code.
This is an aesthetically appealing product that would appeal to many women of different ages. The simplistic design makes this a fabulous gift product, and the prices are very reasonable. These pieces are unique enough to appeal to many without being strange enough to turn off older or aesthetically conservative customers. This could be a great opportunity for branding.
Many of the designs say sweet little things, like "Mom," "Amore," or "Two of Us". If you’re looking for a bit something a bit more unique, however, COATT offers custom bracelets with your monogram or a phrase of your choice. Oh, the possibilities!
Stats for Morse Code Jewelry
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Concept: Morse Code Jewelry
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Segment: Females, 18-55+
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