American actress Mila Kunia reprises her role as the face of the Gemfields 2014 ad campaign. Following up last year's elegant and posed campaign, this year the high end jeweler embraces a more raw beauty, which is accentuated by the use of unrefined precious stones in place of finished products. By doing so, the Gemfields 2014 ad campaign encourages people to dwell on the quality of the gems as well as the process that turns them instead beautiful pieces of jewelry.
Shot in black and white on location by photographer Peter Lindbergh, the Gemfields 2014 ad campaign was styled by Lori Goldstein. Kunis reveals, "I didn’t have any make-up on; I didn’t have my hair blow-dried, so I felt a little bare."
Stats for Makeup-Free Celeb Jewelry Ads
Trending: Older & Mild
Research: 1,993 clicks in 119 w
Interest: 2.3 minutes
Concept: Gemfields 2014
Related: 61 examples / 47 photos
Segment: Females, 18-55+
Comparison Set: 22 similar articles, including: relaxed grayscale fashion ads, whimsically wiccan fashion ads, and vibrantly graphic fashion ads.
Makeup-Free Celeb Jewelry Ads
More Stats +/-
Whimsically Wiccan Fashion Ads
Relaxed Grayscale Fashion Ads
Vibrantly Graphic Fashion Ads
Burning Rose Fashion Ads
LGBT-Friendly Fashion Ads