This years WOW MOM Mother's Day campaign brings back Global Brand Ambassador Jerry Hall and her supermodel daughter Georgia May Jagger.
A quick glance through these photos reveal that Hall and her daughter possess a strong bond. The campaign features the two affectionately embracing against a chartreuse and fuschia patterned wall, which spells out 'WOW MOM.' More than just being playful and heart-warming, the images prove that motherhood and style aren't mutually exclusive. In fact, Hall looks just as spry and vibrant as her off-spring. Both of these fashion-forward women were styled by Victoria Young, while James Rowe and Miranda Joyce were responsible for their hair and makeup.
Matt Irwin captured the effervescent energy between the mother-daughter duo in London, but the subject matter of motherly love is definitely universal.
Stats for Fond Mother-Daughter Campaigns
Trending: Older & Warm
Research: 3,048 clicks in 108 w
Interest: 1.9 minutes
Concept: Wow Mom Mothers Day
Related: 92 examples / 71 photos
Segment: Females, 12-55+
Comparison Set: 34 similar articles, including: eco rock & roll fashion with chopper couture, mirroring mother-daughter editorials, and model mother-daughter editorials.
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