Tabasco's Twitter Interactions Spiced Up Complaints of #notaste

By: Laura McQuarrie - Published: Jun 18, 2014 • References: twitter & adeevee
#NoTaste is one of the most frequently used hashtags on Twitter, used to express an array of disapproval and complain about food that happens to be completely flavorless. As part of a campaign to prove that Tobasco sauce actually adds taste, the hot sauce brand began replying to negative messages tagged with #notaste with their own positive spin to #addtaste.

This included all sorts of silly interactions, including adding even more heat to the already controversial Kim and Kanye Vogue cover, dumping hot sauce on luxury sports cars and making suggestions to improve Obama's art collection. As well as being totally outrageous, the Tobasco campaign is fun way to add a little spice to things beyond the dinner table. Stats for Flavorful Social Media Campaigns Trending: Older & Buzzing
Research: 1,521 clicks in 101 w
Interest: > 3 minutes
Concept: "notaste"
Related: 108 examples / 83 photos
Segment: Neutral, 12-35
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