Lush Cosmetics' Video Tool Remixes Colorful Bath Bomb Swirls Online

By: Laura McQuarrie - Nov 14, 2015
References: lushusa
Since Lush Cosmetics produces such a colorful array of bath bombs, the brand created a fun bath art campaign online as a fun way to engage both new and loyal consumers.

When watching the interactive bath bomb video, users have the chance to use either the "L" or "C" keys on a computer keyboard to remix the onscreen visuals. Using the abstract video as inspiration, users are eligible to win daily prizes from Lush Cosmetics when they share their own creative #BathArt images of dissolving Lush bath bombs to Twitter or Instagram with the campaign hashtag.

Although the scents and textures of these bath bomb products are something to be experienced in person, the patterns and colors of the shared bath art images are a sensory treat on their own.