Lush Created a Fizzing Version of Its First Shop Door
Laura McQuarrie — April 24, 2024 — Fashion
References: weare.lush
For World Bath Bomb Day, Lush is dropping more than two dozen new and original products, including its first-ever color-changing bath bomb. The Iconic Door Bath Bomb is a brightly colored, beautifully sculpted bath product in the shape of Lush's first shop door.
This fizzing bath bomb brings the scent of Lush at 29½ High Street, Poole, Dorset to life with lime, Sicilian lemon, ylang ylang, sweet tonka and sandalwood. Thanks to an additional color hidden in the agar agar powder, the bath bomb promises a colorful surprise as it dissolves in bath water.
Lush's World Bath Bomb Day drop boasts several other bath innovations, including a digital Bath Bot and a bath bomb made specifically for cold water.
This fizzing bath bomb brings the scent of Lush at 29½ High Street, Poole, Dorset to life with lime, Sicilian lemon, ylang ylang, sweet tonka and sandalwood. Thanks to an additional color hidden in the agar agar powder, the bath bomb promises a colorful surprise as it dissolves in bath water.
Lush's World Bath Bomb Day drop boasts several other bath innovations, including a digital Bath Bot and a bath bomb made specifically for cold water.
Trend Themes
1. Color-changing Bath Products - Innovative bath products like color-changing bath bombs are elevating the bathing experience with surprise elements and interactive features.
2. Digital Integration in Bath Industry - The introduction of a digital Bath Bot showcases the trend of blending technology with traditional bath products for enhanced customer engagement.
3. Scent-infused Bath Innovations - Bringing iconic scents to life in bath products, such as lime, Sicilian lemon, ylang ylang, sweet tonka, and sandalwood, creates immersive sensory experiences in bathing rituals.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is ripe for disruptive innovation through the creation of unique, experiential bath products that offer more than just cleaning functionality.
2. Retail and E-commerce - Retail and e-commerce sectors can seize opportunities by integrating digital elements like Bath Bots into product experiences to drive customer loyalty and enhance online shopping interactions.
3. Fragrance and Aromatherapy - The fragrance and aromatherapy industry can explore new avenues by infusing iconic scents into products to create sensorial connections and immersive moments for consumers seeking relaxation and self-care.
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