Mitsubishi's Letters Can Kill Campaign Advocates Against Texting While Driving

By: Alyson Wyers - Published: Jul 8, 2014 • References: lightfarmstudios & abduzeedo
In a new campaign designed to stop people from texting while driving, Mitsubishi commissioned Lightfarm Studios to create this character manipulating typography called Letters Can Kill. The faces of prominent political leaders and other historical figures associated with killing people (like Hitler, Saddam Hussein and a KKK clansman) are reshaped to fit into letters of the alphabet. These letters then spell out typical texts, such as "lol," "luv u" and "hi." Just like people can kill, typing letters can kill too.

This campaign will definitely hit home for those who say they only text one letter at a time. The ads also feature the Mitsubishi logo with a text bubble coming out of it, saying "Letters can kill. Don't text while driving!" Stats for Killer Alphabet Ads Trending: Older & Mild
Research: 1,975 clicks in 97 w
Interest: 1.8 minutes
Concept: Letters Can Kill
Related: 74 examples / 57 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: plush politician portraits, war leader accident ads, and traumatized typography texting ads.