Hubbards Originals Muesli Cereal Packaging Takes Cues from the Past

By: Laura McQuarrie - Jan 8, 2015
References: hubbards.co.nz & thedieline
Since its launch in 1990, Hubbards Original's muesli cereal range has gained a bit of a cult following from breakfast enthusiasts. In order to keep up with the times and refresh the look of its muesli product packaging, the boxes underwent a complete overhaul.

With offerings like Reduced Fat Muesli, Gluten Free Cornflakes loaded with both personality and flavor, the breakfast cereal boxes were given a simple, retro-inspired design that highlights the great ingredients inside first and foremost. Taking inspiration from 1905s-style ads, the typography, mood and colors used on the Hubbards Original muesli boxes range from soft pastels to bold, saturated hues, communicating that each and every one of its muesli mixes is totally unique and worthy of trying.