Mweb’s Dinnercam Takes Your Food Shots to the Next Level

By: Laura McQuarrie - Published: • References: memeburn & prexamples
MWEB is one of South Africa’s largest Internet providers and in an experiment to see how WiFi connectivity is changing public spaces, it set up the ‘Dinnercam,’ where people could snap food shots.

The Dinnercam was set up inside of Mexican restaurant, enabling people to take way more professional looking photos of their food, which they would likely do on their phones anyway. The WiFi-connected Dinnercam is like a real wold Instagram combined with a mini photo studio, where you can put your plate and take a picture. However, before you do, there are a number of different light settings to choose from on the Dinnercam, which act just like Instagram filters.

People who take pictures with the Dinnercam and tag their photos with #dinnercam will receive a free Polaroid-like print of the food photo they snapped. Stats for Instagram-Like Food Studios Trending: This Year & Buzzing
Traction: 1,121 clicks in 49 w
Interest: > 3 minutes
Concept: Instagram-Like Food Studios
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: suggestive restaurant ads, food mash-up photography, and conceptual food photography.