The Lush 'Emotional Brilliance' Line is Sensitive to Consumers' Needs

By: Courtney Scharf - Published: Jul 16, 2012 • References: lush & fashionmagazine
The upcoming Lush 'Emotional Brilliance' line is bound to entice some customers into checking out these therapeutic shades.

Created with the help of professional therapists, this colorful line aims to bring peace to its customers through color association. The process of selling the products is a game and will be based on the buyer selecting three colors that they're most drawn to, and gaining results because of what each color represents. With a wide range of hues and products, there's likely something in this line no matter what emotional state a buyer may find themselves in.

Lush, as a brand that connects to its customers on a more personal level through social justice campaigns, seems like a natural fit for this kind of specialized line, and will likely gain both attention and sales through this bold endeavor. Stats for Therapy-Inspired Cosmetics Trending: Older & Warm
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Concept: Lush 'Emotional Brilliance' Line
Related: 72 examples / 55 photos
Segment: Females, 12-55
Comparison Set: 26 similar articles, including: faded lipstick cosmetics, gutsy green eyeliner, and sailor-inspired makeup.