The upcoming Lush 'Emotional Brilliance' line is bound to entice some customers into checking out these therapeutic shades.

Created with the help of professional therapists, this colorful line aims to bring peace to its customers through color association. The process of selling the products is a game and will be based on the buyer selecting three colors that they're most drawn to, and gaining results because of what each color represents. With a wide range of hues and products, there's likely something in this line no matter what emotional state a buyer may find themselves in.

Lush, as a brand that connects to its customers on a more personal level through social justice campaigns, seems like a natural fit for this kind of specialized line, and will likely gain both attention and sales through this bold endeavor.