The Tree Hut In Bloom Collection Has New and Returning Favorites
Michael Hemsworth — February 17, 2024 — Fashion
References: treehutshea & drugstorenews
The Tree Hut In Bloom collection has been officially launched by the brand ahead of the springtime to help consumers get ready for the impending arrival of warmer temperatures.
The collection includes the new Sunkissed Poppy Shea Sugar Scrub and Dewy Daisy Shea Sugar Scrub scents alongside the returning Moroccan Rose and Pink Hibiscus fragrances. The product range is branded with bright spring shades in mind to help consumers incorporate a touch of brightness into their bathroom or bedroom environment. Shoppers can pick up the products now at Ulta Beauty with availability at Target and Walmart coming soon.
Senior Brand Manager Hazel Smith spoke on the Tree Hut In Bloom collection saying, "Spring is a time for renewal and rejuvenation and we know how committed our loyal brand fans are to taking their self-care to a new level, especially during a change of the seasons. With the In Bloom collection, we are excited for consumers to reinvigorate their daily shower and beauty rituals as they celebrate the warm weather season with timeless classics and soon-to-be new favorites.”
The collection includes the new Sunkissed Poppy Shea Sugar Scrub and Dewy Daisy Shea Sugar Scrub scents alongside the returning Moroccan Rose and Pink Hibiscus fragrances. The product range is branded with bright spring shades in mind to help consumers incorporate a touch of brightness into their bathroom or bedroom environment. Shoppers can pick up the products now at Ulta Beauty with availability at Target and Walmart coming soon.
Senior Brand Manager Hazel Smith spoke on the Tree Hut In Bloom collection saying, "Spring is a time for renewal and rejuvenation and we know how committed our loyal brand fans are to taking their self-care to a new level, especially during a change of the seasons. With the In Bloom collection, we are excited for consumers to reinvigorate their daily shower and beauty rituals as they celebrate the warm weather season with timeless classics and soon-to-be new favorites.”
Trend Themes
1. Colorful Spring Beauty Trends - Opportunities for cosmetics brands to launch bright and vibrant seasonal collections that bring a touch of freshness to consumers' beauty routines.
2. Scent-driven Product Innovation - Potential for companies to develop new product lines focused on unique and refreshing scents that resonate with consumers looking to elevate their self-care rituals.
3. Multi-retailer Product Distribution - Space for brands to strategically expand distribution networks by collaborating with multiple retailers to reach a wider consumer base seeking seasonal skincare products.
Industry Implications
1. Cosmetics & Beauty - An industry where innovative product developments and seasonal collections can captivate consumers seeking to refresh their beauty routines for the upcoming season.
2. Fragrance - A sector ripe for exploration in creating scents that evoke feelings of rejuvenation and renewal, appealing to individuals desiring unique sensory experiences in their self-care rituals.
3. Retail - An industry with possibilities for brands to optimize their distribution strategies through partnerships with key retailers to ensure broad access to seasonal skincare offerings and capitalize on consumer demand.
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