Tree Hut Shea Sugar Scrub Now Comes in Two Autumnal Scents
Michael Hemsworth — August 11, 2022 — Marketing
References: treehutshea & drugstorenews
The Tree Hut Shea Sugar Scrub is being updated in two fall-themed scent options for consumers to incorporate into their self-care routines this autumn.
The scrub now comes in the Pumpkin Spice Latte and Velvet Coffee scents, which are both inspired by classic cafe beverages for consumers to enjoy as the weather turns cooler. The scrubs are formulated with the classic shea sugar scrub base along with an array of natural oils and more to invigorate skin after a long summer season.
Senior Product Development Manager Kristal Harmon spoke on the new Tree Hut Shea Sugar Scrub scents saying, "We know that our fans love to build and expand their scent wardrobes, so we’re bringing the essence of the fall season to Tree Hut’s already vast selection of sugar scrubs.”
The scrub now comes in the Pumpkin Spice Latte and Velvet Coffee scents, which are both inspired by classic cafe beverages for consumers to enjoy as the weather turns cooler. The scrubs are formulated with the classic shea sugar scrub base along with an array of natural oils and more to invigorate skin after a long summer season.
Senior Product Development Manager Kristal Harmon spoke on the new Tree Hut Shea Sugar Scrub scents saying, "We know that our fans love to build and expand their scent wardrobes, so we’re bringing the essence of the fall season to Tree Hut’s already vast selection of sugar scrubs.”
Trend Themes
1. Fall-themed Body Care Products - There is potential for other skincare and body care brands to launch similar fall-inspired products to capitalize on the trend and offer consumers a seasonal sense of self-care.
2. Seasonal Scent Expansion - Other personal care brands can also expand their product ranges with seasonal or limited edition scents to entice customers and provide fresh options for loyal customers.
3. Natural and Invigorating Scrubs - There is an opportunity for beauty and personal care brands to create similar natural, invigorating scrubs with a mix of shea sugar and natural oils that appeal to consumers looking for effective yet gentle skincare products.
Industry Implications
1. Skincare - Skincare brands can experiment and launch seasonal products to cater to their customer's demand for new and exciting skincare options.
2. Body Care - Body care brands can benefit from creating body scrubs combining natural and invigorating ingredients that can provide a soft and healthy glow while appealing to consumers interested in seasonal scents.
3. Personal Care - There is an opportunity for personal care brands to capitalize on the trend and release seasonal products in different categories such as body washes, hair care or deodorants to appeal to consumer's love for the season and provide a fresh, exciting product selection.
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