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Lush's Shark Fin Natural Sea Soap Fights Against Shark Finning

By: Laura McQuarrie - Published: • References: lushusa & usatoday
The release of Lush's shark-shaped natural sea soap couldn't be more perfectly timed—in addition to the approach of Shark Week on the Discovery Channel, Sharknado 2 comes out on Syfy today, so the Internet is going crazy with everything to do with the terrifying sea predators.

The natural sea soap bar is vegan, and contains oceanic ingredients like seaweed, sea salt, hydrating coconut oil and citrus oil. In partnership with the Discovery Channel, Lush's limited edition Shark Fin Soap raises awareness again shark finning, encouraging people to post using the #finfree tag and sign a petition to end the cruel slaughter of sharks. Additionally, 100% of the proceeds from the purchase of this soap will be donated to United Conservationists, an NFP organization dedicating to protecting sharks. Stats for Shark-Saving Soaps Trending: This Quarter & Buzzing
Traction: 1,632 clicks in 17 w
Interest: 1.6 minutes
Concept: Natural Sea Soap
Related: 39 examples / 30 photos
Segment: Females, 12-35
Comparison Set: 14 similar articles, including: predatory bottle poppers, feline shark beds, and shark sighting hoaxes.