Hellmann's mayo partnered with the CUBOCC ad agency to create 'WhatsCook,' an experience that will connect users with chefs and expert cooking teams within a Whatsapp chat.
To get started, users are required to input their number on the WhatsCook website and from there, a scheduled appointment will be set up once it's established what a user needs help with. WhatsCook will be up and running until June 6th, with time slots in the afternoon and night.
What's great about the experience is that users can interact via chat, photos, videos and voice messages to get the most out of the cooking lesson. As well, there are no restrictions and users are free to request any kind of dish, no matter how simple or complex.
Stats for Messaging App Cooking Lessons
Trending: Older & Warm
Research: 1,573 clicks in 102 w
Interest: 0.5 minutes
Concept: "whatsapp Chat"
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
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