'Dead Man Tweeting' is a social health campaign by the ALS Foundation Netherlands turns real words from people who have died of ALS into tweets from beyond the grave.
ALS or Lou Gehrig's Disease is one that causes the body's motor functions to slowly shut down over time. A campaign by the ALS Foundation Netherlands involved recording video statements and taking photos of who people who volunteered to lend their voices to the fight against ALS, knowing their time was limited.
The campaign included a print component, but the real attention-grabber came from Twitter, where these individuals with ALS appealed to the popular #DareToAsk hashtag, which is popular online for getting answers. However, instead of asking for answers, this campaign asked for money to support ALS research. It quickly gained a lot of attention, increasing traffic to the campaign site by 325% and donations by 400%.
Stats for Posthumous Twitter Campaigns
Trending: Older & Average
Research: 479 clicks in 96 w
Interest: > 3 minutes
Concept: "social Health Campaign"
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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