Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unexpected
Tubular
Paint-like packaging extends to inspire unexpected products.
4.3
Trend score
Trend
What is the Unexpected Tubular trend?
Unexpected Tubular: Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Trend themes
Themes within the Unexpected Tubular trend
Three behaviours holding the trend together01
Alternative Packaging
As more brands experiment with unconventional materials, this sets the stage for eco-friendly packaging made with biodegradable materials.
02
Cosmetic-Inspired Packaging
This opens up opportunities for cross-industry collaborations and increased crossover between the beauty and food industries.
03
Hand-Drawn Labeling
This trend presents opportunities for artisanal and craft industries to tap into handmade labeling or sketched branding to stand out on store shelves.
Industry implications
What the Unexpected Tubular trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As packaging evolves to cater to more portable, on-the-go solutions, cleaner ingredients, and natural and biodegradable materials, there are opportunities for innovation and packaging designs to match.
For
Beauty and Personal Care
With cosmetic-inspired packaging becoming increasingly popular as well as with the popularity of vegan and all-natural ingredients in beauty and skincare products, there is a growing opportunity for crossover between these industries.
For
Artisanal and Craft
Hand-drawn or sketched labeling on packaging is a way for artisanal and craft industries to differentiate their products--especially given the trend towards uniqueness, and human touch.
Trend signals
Trend signals for Unexpected Tubular
Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 8%.
Popularity61%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Unexpected Tubular trend
6 featured examples from Feb 12, 2014 to Mar 24, 2015CategoryMarketing
Baby Bottle Yogurt Packaging
Yura is a Yogurt For Babies Designed by Art and Design Students
The baby food industry can explore innovative packaging solutions to meet the needs of on-the-go parents.
CategoryMarketing
Tubular Confection Branding
Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation
The food and beverage industry can benefit from artistic and sustainable packaging to attract customers and stand out in a crowded market.
CategoryLifestyle
Squeezable Oil Packaging
Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic
Adding unique packaging to food products can make them stand out and spark consumer interest in a crowded marketplace, possibly leading to a boost in sales.
CategoryLifestyle
Squeezable Honey Tubes
Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
Creating alternative packaging solutions for common food products can provide companies with a competitive advantage in the convenience market.
CategoryMarketing
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
Disruptive innovation opportunities lie in the development of sustainable and vegan skincare products with artistic branding.
CategoryLifestyle
Squeezable Yogurt Packaging
The Cheerpack Yogurt and Dairy Packages are Convenient For Children
Disruptive innovation opportunity: Integrate innovative packaging solutions, like squeezable designs and child-friendly features, to enhance customer experience and differentiate…
