Paint-like packaging extends to inspire unexpected products
Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Trend Themes
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Alternative Packaging — As more brands experiment with unconventional materials, this sets the stage for eco-friendly packaging made with biodegradable materials.
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Cosmetic-inspired Packaging — This opens up opportunities for cross-industry collaborations and increased crossover between the beauty and food industries.
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Hand-drawn Labeling — This trend presents opportunities for artisanal and craft industries to tap into handmade labeling or sketched branding to stand out on store shelves.
Industry Implications
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Food and Beverage — As packaging evolves to cater to more portable, on-the-go solutions, cleaner ingredients, and natural and biodegradable materials, there are opportunities for innovation and packaging designs to match.
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Beauty and Personal Care — With cosmetic-inspired packaging becoming increasingly popular as well as with the popularity of vegan and all-natural ingredients in beauty and skincare products, there is a growing opportunity for crossover between these industries.
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Artisanal and Craft — Hand-drawn or sketched labeling on packaging is a way for artisanal and craft industries to differentiate their products--especially given the trend towards uniqueness, and human touch.
