Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise.
Trend Themes
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Niche Subscription Services — The rise of subscription services has paved the way for niche industries that offer more targeted products.
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Educational Play — Parents are drawn to subscription services that provide ongoing novelty and specialized offerings that also foster education.
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Gender Neutral Activities — Subscription services that offer gender neutral activities for both parent and child can be an effective way to promote bonding and learning without extensive activity planning.
Industry Implications
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E-commerce — The ease of e-commerce mixed with customized goods make subscription services a popular option for busy parents.
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Educational Toys — Subscription services that provide educational toys are an effective solution for keeping kids engaged with age and skill appropriate toys.
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Sustainability — Subscription services that promote a focus on natural, non-toxic and fully recyclable materials in their products appeal to parents who are conscious of waste and environmental impact.
4 Featured, 27 Examples:
170,193 Total Clicks
Date Range:
Dec 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
