Category
Lifestyle
Serial Snacking
Trend cluster
Category
Energetic
Breakfast
Consumers seek a high-energy start to their day.
3.7
Trend score
Trend
What is the Energetic Breakfast trend?
Energetic Breakfast: Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency.
Trend themes
Themes within the Energetic Breakfast trend
Three behaviours holding the trend together01
Healthy and Energy-Boosting Meals
Consumers are searching for healthy breakfast options that are low in calories but high in energy to suit their busy lifestyles.
02
Gluten-Free and Vegan Options
People with dietary restrictions or food allergies are seeking nutritious and energizing meals that are suitable for their specific dietary needs.
03
Single-Serve Convenient Snacks
Products like single-serve oatmeal packs provide busy consumers with healthy, energy-boosting snacks that are convenient and quick to prepare.
Industry implications
What the Energetic Breakfast trend means for industry
Where the trend changes the playbookFor
Health Food and Nutrition
The health food and nutrition industry can develop more energy-boosting products to cater to people's demand for quick, easy, and healthy meals.
For
Food Service and Hospitality
Food service and hospitality professionals can create more gluten-free and vegan menu options to accommodate a growing population of people with dietary restrictions or food allergies.
For
Packaged Foods and Convenience Products
Packaged foods and convenience product companies can invest in developing more single-serve options that cater to busy consumers looking for nutritious and energy-boosting snacks.
Trend signals
Trend signals for Energetic Breakfast
Trend score 3.7 out of 10, from popularity 58%, activity 46%, freshness 8%.
Popularity58%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Energetic Breakfast trend
5 featured examples from Mar 10 to Nov 6, 2015CategoryLifestyle
Date Almond Energy Bars
This Energy Bar is Caffeine-Free and Perfect For Active Kids
Disruptive innovation opportunity: Explore new ingredients and production techniques to create innovative and healthier options for the energy bar market.
CategoryLifestyle
Energy-Boosting Oatmeal Snacks
Elevate Me's Single-Serve Oatmeal Packs are Healthy and Wheat-Free
Disruptive innovation opportunity: Incorporate healthier ingredients and cater to specific dietary needs in the food and beverage industry to provide convenient and nutritious sna…
CategoryLifestyle
Homemade Energizing Snacks
These Vegan and Gluten-Free Energy Bars Feature a Tropical Flair
Disruptive innovation opportunity: Explore new ingredients, flavors, and production methods to create innovative gluten-free and vegan snack products.
CategoryLifestyle
Fruity Chia Recipes
The Blackberry Chia Breakfast Bowl is a Healthy and Energy-Boosting Dish
The food and beverage industry has many opportunities to create and market new functional foods and breakfast dishes.
CategoryLifestyle
Oatmeal Breakfast Squares
These Sweet Morning Cookies are an Ideal Meal for Stress-Free Mornings
Opportunity for companies in the food and beverage industry to innovate and create healthy, convenient meal options.
