Consumers seek a high-energy start to their day
Implications - Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency.
Trend Themes
1. Healthy and Energy-boosting Meals - Consumers are searching for healthy breakfast options that are low in calories but high in energy to suit their busy lifestyles.
2. Gluten-free and Vegan Options - People with dietary restrictions or food allergies are seeking nutritious and energizing meals that are suitable for their specific dietary needs.
3. Single-serve Convenient Snacks - Products like single-serve oatmeal packs provide busy consumers with healthy, energy-boosting snacks that are convenient and quick to prepare.
Industry Implications
1. Health Food and Nutrition - The health food and nutrition industry can develop more energy-boosting products to cater to people's demand for quick, easy, and healthy meals.
2. Food Service and Hospitality - Food service and hospitality professionals can create more gluten-free and vegan menu options to accommodate a growing population of people with dietary restrictions or food allergies.
3. Packaged Foods and Convenience Products - Packaged foods and convenience product companies can invest in developing more single-serve options that cater to busy consumers looking for nutritious and energy-boosting snacks.
