Trend cluster
Category

Sound
Conversion

Consumers convert sound from unexpected objects for creative allure.

Mobile Instrument KitsHum-Transforming Music AppsTouchless Musical AppsMusic-Making App Devices

Trend

What is the Sound Conversion trend?

Sound Conversion: Moving beyond classic instrumental sounds, brands are turning to conversion technology to transform unexpected elements into one-of-a-kind beats. Using apps and kits to convert everyday household objects and even your own voice into music, consumers are customizing and creating content in an unconventional way.

Trend themes

Themes within the Sound Conversion trend

Three behaviours holding the trend together
01

Conversion Technology

Brands are using conversion technology to transform everyday objects into music, providing opportunities for companies to develop innovative products and apps that allow consumers to create their own unique music compositions.

02

Mobile Music-Making Apps

Mobile music-making apps are enabling users to turn their smartphones and tablets into musical instruments, creating new opportunities for companies to develop innovative products that allow consumers to create and customize their own music.

03

Voice-to-Instrument Apps

Apps that can turn hums or voices into different musical instruments are disrupting the music industry and providing opportunities for companies to develop innovative products that allow consumers to create music without traditional instruments.

Industry implications

What the Sound Conversion trend means for industry

Where the trend changes the playbook
For

Music Technology

The music technology industry can take advantage of conversion technology and mobile music-making apps to create innovative products that empower consumers to create and customize their own music.

For

Mobile App Development

Mobile app developers can capitalize on the popularity of mobile music-making apps by creating innovative new apps that allow consumers to create and share their own music compositions using everyday objects or their own voices.

For

Consumer Electronics

Consumer electronics companies can create innovative new products that integrate with mobile music-making apps, such as instrument kits or sensors, to enable consumers to create music using everyday objects or their own voices.

Trend signals

Trend signals for Sound Conversion

Trend score 3.4 out of 10, from popularity 57%, activity 36%, freshness 8%.

Popularity57%
Activity36%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific