Category
Lifestyle
Assisted Choices
Trend cluster
Category
Added
Vigor
Energy supplements that can be added into foods lessen quantity for quality.
2.6
Trend score
Trend
What is the Added Vigor trend?
Added Vigor: Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment.
Trend themes
Themes within the Added Vigor trend
Three behaviours holding the trend together01
DIY Energy Products
Consumers are seeking more control and empowerment over their energy intake, leading to a trend toward energy products that can be added to other foods, providing innovative DIY options for businesses to explore.
02
Natural Sports Drinks
Cocogo and similar products are replacing sugary sports drinks and coconut water with natural fruit flavors in order to make rehydration taste better, which presents an opportunity for businesses to create healthy and tasty alternatives to traditional sports drinks.
03
Health Remedy Packaging
Arctic Warriors' packaging takes inspiration from Anime trading cards to make their natural remedies more appealing to a younger demographic, highlighting the potential for businesses to explore creative packaging options to make health products more appealing to consumers.
Industry implications
What the Added Vigor trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Packaged energy and sports products are undergoing significant changes, from ingredient selection to serving size, and businesses must adapt to changing customer preferences.
For
Health and Wellness
The natural health and wellness sector is expanding rapidly, as consumers seek out alternative, healthy options for energy and other health benefits.
For
Packaging and Design
Innovative and creative packaging and design will be critical to the success of energy and other health-related products, as consumers look for unique and visually appealing packaging to enhance their overall experience.
Trend signals
Trend signals for Added Vigor
Trend score 2.6 out of 10, from popularity 32%, activity 37%, freshness 8%.
Popularity32%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Added Vigor trend
4 featured examples from Apr 17, 2014 to Mar 10, 2015CategoryLifestyle
Alternative Buttered Coffee
Bulletproof Coffee Incorporates Grass-Fed Butter Into Your Morning Cup
Opportunity for coffee brands to offer grass-fed butter as an add-on option or create their own versions of bulletproof coffee.
CategoryLife-Stages
Anime Herb Packets
Arctic Warriors' Healthy Herb Remedy Packaging Takes Cues from Anime Cards
Brands in the health and wellness industry can explore incorporating anime-inspired packaging for their natural remedy products.
CategoryLifestyle
Energizing Flavoring Syrups
Make Your Own Energy Drinks with the SodaStream Energy Mix
Disruptive innovation opportunity: Introduce innovative energy drink products and explore new flavoring techniques to cater to consumer preferences.
CategoryLifestyle
Fruity Hydration Packets
Cocogo's Sports Drink Packets Help You Keep Hydrated on the Go
Opportunity for sports nutrition companies to develop and market fruity hydration packets as an alternative to traditional sports drinks.
