Energy supplements that can be added into foods lessen quantity for quality
Implications - Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment.
Trend Themes
1. DIY Energy Products - Consumers are seeking more control and empowerment over their energy intake, leading to a trend toward energy products that can be added to other foods, providing innovative DIY options for businesses to explore.
2. Natural Sports Drinks - Cocogo and similar products are replacing sugary sports drinks and coconut water with natural fruit flavors in order to make rehydration taste better, which presents an opportunity for businesses to create healthy and tasty alternatives to traditional sports drinks.
3. Health Remedy Packaging - Arctic Warriors' packaging takes inspiration from Anime trading cards to make their natural remedies more appealing to a younger demographic, highlighting the potential for businesses to explore creative packaging options to make health products more appealing to consumers.
Industry Implications
1. Food and Beverage - Packaged energy and sports products are undergoing significant changes, from ingredient selection to serving size, and businesses must adapt to changing customer preferences.
2. Health and Wellness - The natural health and wellness sector is expanding rapidly, as consumers seek out alternative, healthy options for energy and other health benefits.
3. Packaging and Design - Innovative and creative packaging and design will be critical to the success of energy and other health-related products, as consumers look for unique and visually appealing packaging to enhance their overall experience.
