Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gluten
Mimicry
As gluten-free becomes a widely embraced choice, more replacements are seen.
4.3
Trend score
Trend
What is the Gluten Mimicry trend?
Gluten Mimicry: Originally reserved for those with celiac disease, gluten-free diets have become a choice for the health-conscious as well -- which in today's society, is a huge number of consumers. Not willing to give up the comforts of carbs, the gluten-free set is finding carb mimicking products and recipes to converge their health needs with the sense of comfort necessary in the world of foods, no matter how experimental.
Trend themes
Themes within the Gluten Mimicry trend
Three behaviours holding the trend together01
Carb Mimicking Products
Gluten-free consumers are finding carb mimicking products and recipes as a healthier alternative to traditional carb-loaded favorites.
02
Cauliflower as a Replacement
Cauliflower is being used as a versatile and healthier alternative to traditional grains and carbs.
03
Plant-Based Alternatives
Plant-based alternatives to grains and glutinous dish bases are gaining popularity among health-conscious consumers.
Industry implications
What the Gluten Mimicry trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore innovative and healthier alternatives to traditional carb-loaded favorites.
For
Health and Wellness
The health and wellness industry can capitalize on the trend of plant-based alternatives and promote them as healthier options.
For
Retail and CPG
The retail and CPG industry can develop and market carb mimicking products and plant-based alternatives for consumers seeking healthier options.
Trend signals
Trend signals for Gluten Mimicry
Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 8%.
Popularity64%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Gluten Mimicry trend
5 featured examples from Apr 8, 2015 to Jun 10, 2016CategoryLifestyle
Zucchini Noodle Recipes
This Light Pasta Recipe Features Fresh Veggies and Spicy Shrimp
Opportunity for companies to develop and market gluten-free pasta alternatives and nutritious meal options.
CategoryEco
Rice Pizza Packaging
This Single-Serving Flatbread is Wrapped with Reference to Its Ingredients
Innovative packaging solutions can help food companies differentiate their products and attract consumer attention.
CategoryLifestyle
Cauliflour Rice Mixes
Trader Joe's Riced Cauliflower is a Gluten-free, Grain-Free Alternative
Food retailers can capitalize on the growing demand for gluten-free and grain-free products, offering a variety of innovative options to attract health-conscious consumers.
CategoryLifestyle
Quinoa Pizza Bites
This Superfood Snack Re-Fashions an Iconic Italian Dish
The food and beverage industry can take advantage of the quinoa pizza bites trend by creating and marketing healthy snack options made with nutritious ingredients.
CategoryLifestyle
Grilled Cauliflower Sandwiches
This Gluten-Free Sandwich Uses a Veggie in Place of Bread
The food and beverage industry can capitalize on the trend of gluten-free sandwiches by offering innovative and tasty cauliflower-based alternatives.
