Category
Lifestyle
Whisky Divergence
3.7
Trend score
Trend
What is the Inedible Energy trend?
Inedible Energy: The rise of the health movement has shone edible energy goods in a negative light, prompting alternatives that are not just healthier to consumer, but in some cases do not require consumption. These inedible energy pieces satiate health concerns while also adding to the convenience factor.
Trend themes
Themes within the Inedible Energy trend
Three behaviours holding the trend together01
Non-food energy items
The rise of health concerns has prompted alternatives to edible energy goods.
02
Aromatherapy-inspired products
Designers are incorporating healing scents into products like shampoos and wearable headsets.
03
Chewable energy supplements
The Glukos Energy Tablets offer a vegan-friendly and caffeine-free alternative to traditional energy supplements.
Industry implications
What the Inedible Energy trend means for industry
Where the trend changes the playbookFor
Health and wellness
The rise of non-food energy items and aromatherapy-inspired products reflects a growing focus on holistic health and wellness.
For
Consumer packaged goods
Companies like Vitruvi and Glukos are disrupting the consumer packaged goods industry with their innovative, health-focused products.
For
Technology
Wearable headsets like Cortex are leveraging technology to address common health concerns like lack of focus and energy.
Trend signals
Trend signals for Inedible Energy
Trend score 3.7 out of 10, from popularity 64%, activity 39%, freshness 8%.
Popularity64%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Inedible Energy trend
5 featured examples from Sep 13, 2014 to Sep 20, 2016CategoryLifestyle
Aromatherapy Shampoos
This Personal Hair Care Concept Incorporates Healing Scents
Opportunity for personal care companies to develop innovative products that incorporate healing scents, minimalist packaging, and complimentary hair care products.
CategoryEco
Ethical Aromatherapy Collections
The Vitruvi Fragrances are Inspired by Global Daily Rituals
Disruptive innovation opportunity: Integrate aromatherapy into the beauty and wellness industry to provide customers with luxurious and ethical products.
CategoryTech
Mind-Refocusing Headbands
The Wearable Headset Dims Your Computer Screen When You Run Out of Steam
The industry of developing and manufacturing wearable devices for various applications.
CategoryLifestyle
Chewable Energy Supplements
The Glukos Energy Tablets Are Vegan-Friendly and Caffeine-Free
The compact and innovative energy tablets fit into the broader health supplements market, addressing the need for convenient energy sources.
CategoryLifestyle
Energy-Boosting Toothpastes
The Energizing ROCS Taurine Products Offer a Big Morning Boost
The release of taurine toothpaste creates opportunities for disruption in the oral health industry.
