Category
World
Layered Getaways
Trend cluster
Category
Luxe
Festival
Offering heightened comfort, festivals offer lavish camping options.
6.1
Trend score
Trend
What is the Luxe Festival trend?
Luxe Festival: Heightening experiences with a sense of sophistication, festivals are turning to lavish accommodations for added consumer comfort. Offering tents and campers reminiscent of houses and luxury resorts, festivals are not only seeking to give attendees a heightened sense of relaxation, but also to add comforts of home to traditionally rustic, outdoor experiences.
Trend themes
Themes within the Luxe Festival trend
Three behaviours holding the trend together01
Luxe Festival Accommodations
Festivals are turning to lavish tents and campers reminiscent of houses and luxury resorts to offer consumer comfort and sophistication.
02
Boutique Camping
Music festivals are offering Boutique Camping services, inviting visitors to leave behind their worries and camping gear and exchange it for custom tents that are fuss-free and beautifully decorated.
03
Comfortable Yet Practical Festival Tents
Practical festival tents have become popular that offer the comforts of home with inflatable air mattresses, solar-powered LED lights, and charging stations.
Industry implications
What the Luxe Festival trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels can offer luxurious camping options that offer privacy and comfort, particularly in outdoor locations.
For
Event Planning
Event planners can incorporate luxurious camping options into festivals, conferences, and outdoor events to elevate the overall experience.
For
Outdoor Recreation
Outdoor recreation companies can branch out into the festival market, providing consumer comfort and practical accommodation options to enhance the overall camping experience.
Trend signals
Trend signals for Luxe Festival
Trend score 6.1 out of 10, from popularity 87%, activity 89%, freshness 8%.
Popularity87%
Activity89%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Luxe Festival trend
5 featured examples from Jul 23, 2013 to Jul 31, 2015CategoryAutos
Petite Luxury Campers
The MINI Campers are Ideal for the Modern-Day Adventurer
Disruptive innovation opportunity: Integrate camping features into the design of compact vehicles.
CategoryLifestyle
Homey Camping Pods
Podpads' Festival Tents Provide the Comforts of Home on a Small Scale
Companies in the hospitality and travel industry can create innovative outdoor accommodation options such as camping pods
CategoryLifestyle
Luxurious Festival Accomodations
This Space-Age Tent is Specifically Designed for Music Festivals
The music festival industry can incorporate luxurious and innovative accommodations to enhance the festival experience.
CategoryArt & Design
Boutique Concert Camps
Lightning in a Bottle Gives Festival Attendees a Luxe Experience
Hotels and resorts can seize the opportunity to provide luxury camping experiences at music festivals by partnering with event organizers or offering their own pop-up accommodatio…
CategoryWorld
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
Hotels and accommodation providers can explore offering customized experiences and partnerships with event organizers.
