Category
Tech
Delegated Interfaces
Trend cluster
Category
Customized
Communication
Consumers search for ways to customize their visual online communication.
5.2
Trend score
Trend
What is the Customized Communication trend?
Customized Communication: The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests.
Trend themes
Themes within the Customized Communication trend
Three behaviours holding the trend together01
Customized Emojis
As consumers demand more personalized forms of communication, businesses can develop custom emoji apps that allow users to create their own personal stickers and emojis to convey emotions and tone.
02
Diverse Representation in Emojis
As consumers prioritize diversity and inclusivity, businesses can focus on creating wide-ranging emoji libraries that represent the varying cultures, ethnicities, gender identities, and orientations across the world.
03
Emoji Add-On Tools
As emoji usage continues to grow, businesses can develop add-on tools like emoji translator apps, GIF keyboards, and even furniture-branded emoticons to enhance the emoji usage experience for consumers.
Industry implications
What the Customized Communication trend means for industry
Where the trend changes the playbookFor
Technology
The technology industry can contribute to the development of custom emoji apps, emoji translator apps, and other add-on tools that enhance the use of emojis in communication.
For
Marketing
The marketing industry can benefit from creating diverse representation in emojis and incorporating emojis in their campaigns to attract new audiences.
For
Fashion
The fashion industry can leverage the rising trend of temporary tattoos and create new emoji-inspired tattoo designs and products.
Trend signals
Trend signals for Customized Communication
Trend score 5.2 out of 10, from popularity 86%, activity 61%, freshness 8%.
Popularity86%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Customized Communication trend
9 featured examples from Jul 25, 2014 to Mar 13, 2015CategoryArt & Design
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
The technology industry could explore the development of more specialized and diverse emoticon sets to cater to various personality types and communication styles.
CategoryPop Culture
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
Industry professionals can create themed and interactive pop-up experiences that cater to event attendees.
CategoryArt & Design
Culturally Diverse Emojis
iDiversicons Offers Racial and Gender Representation for Communication
Communication and messaging apps have the opportunity to integrate diverse emoji sets, catering to users who desire representation and fostering a more inclusive digital communica…
CategoryTech
Hipster Texting Emoticons
The Hipmoji App Offers Texters Emojis Inspired by Pop Culture References
Developing innovative texting emoticon apps like Hipmoji opens up opportunities for mobile application developers to tap into the growing demand for expressive messaging tools.
CategoryPop Culture
Emoji Translator Apps
Emojimo is a Emoji Keyboard App That Inserts Icons as You Type
Disruptive innovation opportunity: Explore the development of unique emoji-related mobile apps, catering to the growing demand for fun and expressive communication.
CategoryTech
GIF Keyboard Apps
Pixit's GIF Keyboard Suggests Comical GIFs in Real-Time
The messaging app industry can explore disruptive innovations by incorporating AI-powered algorithms to suggest and recommend GIFs based on user input.
CategoryTech
Furniture Branded Emojis
The IKEA Emoticons App Hopes to Streamline Domestic Texting
The use of branded emojis in the furniture retail industry presents an opportunity for companies to create a more engaging and fun experience for customers, which could lead to in…
CategoryPop Culture
Fantasy Show Emojis
Elite Daily's Game of Thrones Emoji Icons Make for More Spoiler-Filled Texts
The entertainment industry can capitalize on the popularity of TV shows and movies by creating emoji icons that allow fans to express their love for their favorite characters and…
CategoryTech
Customizable Emoticon Apps
The Imoji App Lets Smartphone Users Create Their Own iPhone Emojis
The trend towards personalized emoticons presents an opportunity for mobile app developers to create their own emoticon apps with unique features and designs.
